The Outer Hebrides Tourism Association was formed in April 2005 to represent the industry with the aim & objective of promoting, supporting and assisting tourism businesses and interests in the Outer Hebrides.

The Association's Executive forms part of the Area Tourism Partnership group which agrees, reviews & monitors the implementation of the Area Tourism Partnership Plan.

The purpose of the Plan is to maximise the benefits of tourism for the people of the Outer Hebrides, by developing a competitive industry, focussed on quality and customer service, that is economically, socially and environmentally sustainable and that builds on its history, culture, environment and hospitality of its people.