The Outer Hebrides Tourism Association is a democratically elected body with its own constitution and elected office-bearers/area representatives.

There is one Association covering the length and breadth of the islands from Barra to Lewis. Within this there are 5 local branches, namely, Lewis, Harris, North Uist, South Uist & Benbecula, and Barra.

Each of the 5 branches meet within it own area on a regular basis to discuss developments and issues that are seen as pertinent to the growth of tourism locally and in the islands as a whole.

The area reprsentatives take the local views forward to the Local Area Partnership Tourism Strategy Group which includes Comhairle nan Eilean Siar, VisitScotland, and HIE.