Strategy

The Association has an important role to play in the implementation of the Area Tourism Partnership Plan. Current actions are as follows and have completion dates between now and March 2009:

• Encourage members to collate data
• Establish the Association as the communication channel with industry and agencies
• Roll out Pride & Passion
• Roll out Tourism in Everyone's Business
• Gaelic Information Leaflet
• Feasibility Study regarding retail outlet
• Local initiatives/events
• Promote Who Cares Wins
• Input to Shipping Services